Razor B etches space in soca market with new single

Razor B etches space in soca market with new single

Caribbean fusion artiste Razor B is showing his musical versatility with the release of his new single Rhum In My Cup.

The track was produced by Trinidadian production house BadBlood Entertainment.

“I’ve always loved soca music because of the natural vibes and positive energy that comes with it. I also grew up listening to soca, Byron Lee is one my favourites. So when I heard this riddim while in Trinidad I wanted to get the right energy to match the beat,” Razor B explained.

This isn’t the first time the artiste has dabbled in soca music and has collaborations with Vincentian Skinny Fabulous and Trinidadian Nelly Cattoy. He also has additional soca tracks recorded and ready for release.

Already, Rhum In My C up has received positive feedback since its premiere last month. The impact is amplified with the release of the video right after Jamaica’s carnival road march which took place on Sunday.

“I think most persons are gravitating to Rhum In My Cup because it’s a great song. The words are relatable, rum is the national drink for the Caribbean. We love good music, good rum and having a good time,” Razor B explained.

The video was directed by Duvinewlook and Ifidel Williams and showcases fun party energy while promoting safe drinking.

The single will be the main track for Razor B’s performance at St Thomas Carnival this weekend and Tagz Carnival in Ewarton, St Catherine, next weekend. He is also billed to perform on the island of Saba for its carnival on July 22.

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